WELCOME TO
Brand Catalyst
A six‑month, small‑group accelerator that transforms “meh” messaging into “heck, yes!” momentum. We’ll build on your values, spotlight your genius, and create a brand so irresistible that your ideal clients feel like they’ve found home.
All businesses start with a great idea…
So why do some sit by the wayside while others stand in the spotlight?
My take: the businesses that sit by the wayside skipped over the part of building strong brand foundations. If you approached building your business like constructing an actual building, you’d never skip the step of laying the foundation.
When it comes to business, why is it all too easy to skip that crucial step?
Honestly, because it’s boring. Deciding on mission statements, ICAs, and tone of voice—yawn. And doing it solo? Even worse.
You have to make a million little decisions.
You have to actually decide on things that feel extremely concrete and real.
It’s way more fun to just ride the wave of the idea and skip right to the fun stuff like colours, web pages & marketing your idea.
You know what happens after a while, though?
Fast‑forward six months: The cracks appear. Your messaging wobbles, your audience drifts, and your brand squeaks under the pressure.
At this point, you’ve got two choices:
Grab a roll of duct tape and pray the cracks don’t widen.
Put down the wrench, join Brand Catalyst, and lay that foundation—once and for all.
Despite being a branding expert and working in the marketing space for over a decade, I found myself feeling trapped in my own brand.
Feeling paralyzed by decision fatigue and what was my next ‘right’ move.
Worrying constantly about where my next client was going to come from.
Feeling pressure to show up on social media every single day.
Not knowing what to say because I felt pulled in a million different directions.
Feeling unclear on how to take what was in my mind and put it out onto paper.
Undervaluing my services and keeping myself stuck in a cycle of over-delivering and under-compensation.
How do I know what the struggle is like? Because I have been there before myself, and have helped hundreds of entrepreneurs navigate through it.
What shifted?
Truthfully, I got really sick of my own bullsh*t and decided to nip my overwhelm, confusion, and lack of momentum once and for all. To do that, I started focusing on 3 main areas:
The ‘ONE’ thing: What was the one thing I wanted to be known for? Instead of scattering my attention in several directions, I honed in on one thing—while not limiting myself.
Magnetic Messaging: How could I speak directly to the hearts of my clients?
Limiting Beliefs: Unearthing anywhere I lacked self belief and started to make the mindset shifts to fully believe in my vision.
From that, so much clarity has come out of it, and I’ve developed a framework I’ve used with clients and seen unbelievable success.
This is exactly the framework I am sharing with you in Brand Catalyst.
Why an Intensive 6 months?
Because I know that your idea is sacred, and that you want it out into the world as quickly as possible. I also know that these decisions are extremely important and they are worthy of the time and attention to truly flush them out. Trust me, it’s going to save you so much time and headaches going forward.
At the end of our time together, you’ll have the pieces that you need in place to help guide every single decision you make in your business. You’ll have not only the clarity but the confidence to steer your brand in the direction that you desire. In this intensive, we cover everything from brand foundations to mapping out a growth & sustainability plan to ensure your brand is here for the long-haul.
Ready to Catapult Your Brand?
Doesn’t your idea
Deserve More?
The above scenario is not what I want for you. Like, at all.
How do I know what the struggle is like? Because I have been there before myself, and have helped hundreds of entrepreneurs navigate through it.
Here’s what
Our 6 Months Together will look like
Brand Catalyst is a 6-month 1:1 intensive designed to unleash your business potential through cultivating a solid & clear brand base. Work intimately with branding expert, Greer Frances, to build your business from the ground up on a firm foundation. One that is aligned with your values, showcases your unique gifts, and effortlessly welcomes your ideal clients into your world.
Month 1 & 2
Laying the Foundation
Any good build starts with a strong foundation. Once the contract is signed and celebrations have been had, I’ll send you my signature ‘Unearth Your Brand Questionnaire’ to fill out before our 3-hour kick-off call! This questionnaire has been refined over a decade to bring the essential components of your brand to life through carefully thought-out questions. We’ll unpack it, together, on our initial call and anchor into the essence of your brand and vision right from the get-go.
During month 1&2 we’re focusing on:
Brand Exploration & Alignment
Crafting Your Mission Statement
Clarifying Your Big Vision
Making Key Decisions & Establishing Brand Foundations
Month 3 & 4
Establishing Your Offering Suite
Once we have a sturdy foundation, we start building out your offering suite and ensure that your business is set up for financial success. In months 3&4 we’re diving into understanding your offerings and the ideal clients you serve through them in a deeper way. From that place of deep understanding, we’re able to look at all of the different points your ideal client may be on during their journey and flush out your offering suite to support and guide them every step of the way.
During month 3&4 we’re focusing on:
Understanding Your Ideal Client
Building Out Your Offering Suite
Pricing Yourself Appropriately
Establishing Your Brand Voice
Dialing in Your Brand Messaging & Positioning
Month 5 & 6
Growth & Sustainability
In these final months, we’re focusing on how to scale your business to your idea of success. We’ll map out a clear plan of what that will look like over the next 2 years, and identify the supports and systems you’ll need to put in place in order to achieve that. During this month we’ll also have some fun getting creative with your brand and create a Brand Board that will encapsulate your brands essence so when you’re ready to brand, it’s easy and already established.
During months 5&6 we’re focusing on:
Your Flourishing Marketing Ecosystem
Establishing a Sustainable & Financially Sound Business
Growth Plan to Scale to Your Idea of Success
Establishing Your Brand Essence
The biggest thing that I want you to walk away with from our time together is trust in yourself. I want you to have the confidence, be equipped with the tools, and have a clear guideline to follow as you grow your business. I want you to feel empowered to be able to evolve your business as you see fit. I want your brand and business to stand in the spotlight.
Are you saying…
‘I need this program in my life’?
A note from Greer
You don’t have to go it alone.
You know the saying, “If you want to go fast, go alone — if you want to go far, go together?” What if I told you, you could do both?
I know what it takes to build a brand and business because I’ve built 5 of my own and have supported over 100 entrepreneurs in creating theirs. A brand is not just a logo — it is about creating an experience, telling a story, and evoking a feeling. From your forward-facing visuals to the systems used to create exceptional client experiences, every detail matters. This is where I excel.
Building a successful brand is not only about looking good, it’s about your business feeling good to you. Most of us start the journey of entrepreneurship to create more freedom in our lives. But it’s so easy to let the overwhelming amount of decisions and tasks burn us out, leaving us with less time and energy than when we started. As a brand & business coach, I hold space for all of the human aspects of you that show up in the process of building a brand, and help guide you to make aligned decisions that will support you in setting up a sustainable business with your desired lifestyle in mind.
Ready to build your brand, together?
Hear it from My Clients
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“It was 100% the correct choice to work with Greer. It is worth investing in the skill and talent of someone so extraordinary. She is amazing, organized, professional, creative, meticulous, accommodating, and fun to work with. A no brainer to work with.”
— Darlene Blanch, The Experimental Sessions
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“Stop thinking about it and just GO for it. Greer has your back in more ways than you can possibly imagine. She is so easy (and so fun) to talk to, and really knows her stuff—like REALLY knows her stuff. If you really want to tighten things up in your business and find the ground under your feet, don’t think twice about working with Greer, she’s magic bottled up in a human body. Just go for it and you’ll be glad you did, trust me!”
— Gurpreet Lotay, Nabana Studio
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“If you are looking for support, call Greer. She will be there with you, listen, give actionable options that will bring your business forward. Hands down the best decision I've made in my business in years.”
— Krista Martens, Beyond Measure Design
What’s Included
In this 6-month 1:1 intensive designed to unleash your business potential through cultivating a solid & clear brand base. Work intimately with branding expert, Greer Frances, to build your business from the ground up on a firm foundation. One that is aligned with your values, showcases your unique gifts, and effortlessly welcomes your ideal clients into your world.
Here’s what that looks like…
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1:1 Brand Intensive
Kick-off with a 3-hour brand intensive with Greer where we anchor into your dreams and the essence of your brand.
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1:1 Monthly Calls
2 x 60-minute 1:1 Brand Strategy Sessions with Greer per month to bring you clarity in your brand as we work through the Catalyst Content, together (11 calls total)
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Voxer Support
Voxer Access & Support from Greer 4 days/week to work through content & bounce ideas off of in-between calls (Mon - Thus • 10am - 4pm CST)
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Curated Questionnaires
Access to the Greer Frances Brands Library of Curated Worksheets, Questionnaires & Templates that have been refined over the past decade.
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Brand Booklet
You’ll Receive a Detailed Brand Booklet at the end of our 6 months together, compiled by Greer and what we define for your brand.
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Additional Support
Access to Greer’s Network of Specialists & Experts to bring in additional support in a particular area you might need it.
Investment
Paid in Full • $3,300 CAD + taxes
6-month Payment Plan • $1,000 CAD + taxes/month
Early Bird Bonus!
If you join the program by May 30th, 2025, you
FAQs
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No. This program does not include any done-for-you design elements. You can put 50% of your payment towards a Bespoke Branding & Website Package from Greer Frances.
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If you’re floundering in your current brand and don’t feel like you have a strong foundation under your feet, this is the perfect program for you! Rest easy knowing that at the end of our 6-months together you’re brand will have a solid foundation to stand on.
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You’re in the perfect spot! Bring your amazing idea to the table and together we’ll flush out the details and get clear on the decisions that need to be made in order to bring your idea to market.
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You’ll have the first opportunity to book in for a bespoke brand & website package with Greer Frances! If you’d prefer to work with another designer, it’s no hard feelings on our end. We’ll make sure you have everything you need from us to take your brand to any designer to be built out.
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Due to the intensive nature of this program, pauses are not possible unless it is an extreme circumstance. Our time together will not extend past our 6-month contract. If you need to pause, please know that refunds will not be provided and you’ll have to book in for an entirely new contract.
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Yes, we provide monthly payment plans that span upto 6-months in length. If you want to discuss an extended payment plan, please email me at hello@greerfrances.com
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Due to the intimate and extensive nature of this offering, refunds are not provided under any circumstance.
